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News

2010 Announcements

Jan 19, 2010
Luxor CRM Winter Newsletter: CRM Predictions for 2010
As we transition into 2010, big changes lie ahead for both the economy in general and CRM in particular. Economists predict increases in consumer and business spending in 2010, and a major challenge for businesses will be how to engage the post-recession customer. Here are our forecasts for customer management trends in the upcoming year, and their implications for CRM.

January 7, 2010
New Features: January
Watch video tutorials of our newest functionality releases: date-based business alerts, expense reports, stage fields.

2009 Announcements

November 18, 2009
Customer Case Study: O.S.S. Environmental
Based in Brantford, ON, O.S.S. Environmental is an environmental waste management company that has been providing disposal and recycling support services to Southern Ontario for over 20 years. It provides specialized industrial cleaning services, safe and ethical waste removal solutions, and industry-leading products. The company serves the needs of manufacturers, municipalities, automotive repair facilities, and body shops across the province.

October 29, 2009
New Features: October
Watch video tutorials of our newest functionality releases: intelligent forecasting, to-do creation from emails, email previewing.

October 14, 2009
Fall Newsletter: Things your CRM Can't Do
CRM solutions can do a lot to help improve the operations of a business: streamline data retrieval, reduce redundancies, provide visibility into pipelines, boost productivity, and enhance decision-making. However, too many businesses expect the software to do things it was never designed to do – such as solve internal process problems – and blame the ensuing failure on the application.

October 13, 2009
Marts & Lundy
Marts & Lundy is a New Jersey-based philanthropic consulting firm that has been serving the not-for-profit community since 1926. With an international client base of numerous healthcare organizations, universities and colleges, cultural organizations, and many other institutions, Marts & Lundy is the recognized leader in helping clients to build a "culture of philanthropy".

October 6, 2009
White Paper: Improving Sales Productivity - What We All Know but Rarely Do
In a rapidly changing world, businesses are constantly struggling to stay ahead of the competition. Given the current economic conditions, an important part of doing so is generating sales and increasing sales volume.

September 1, 2009
New Features: September
Watch video tutorials of our newest functionality releases: individual mail merges, advanced reporting.

September 1, 2009
Luxor contributes to Aberdeen Group's Report on Sales Force Automation
Luxor was recently interviewed by researchers at the Aberdeen Group for their latest study, "The 2009 Sales Force Automation Report: Best-in-Class Strategies for Increasing Returns on SFA Investments". Released August 31, 2009, the report examines best practices for sales success through identifying strategies that "best-in-class" companies employ to gain higher return on investments (ROI) on their CRM and SFA expenditures. One of Luxor's clients, identified as best-in-class, is featured as a case study in the report. To read the case study and the findings of the study, access the full document here. The report can be viewed for free with registration until October 30, 2009.

August 10, 2009
Luxor to Host Meeting to Discuss Formation of Restoration and Technology Association
The owners of the largest restoration companies in Canada and the United States have been invited to participate in a discussion on August 26th, 2009 regarding the creation of an association aimed at increasing technological efficiencies in the restoration industry.

August 5, 2009
Luxor CRM Winter Newsletter: CRM Overkill? How Much is Too Much?
In the article "The 10 Most Useless CRM-System Features", InsideCRM poses the question, "Have some vendors included too many features with their products in order to compete?" Alli Breton, business analyst and former CRM project manager, thinks they have. He shares his list of "top ten" useless functions, compiled over years of working with various CRM products.

July 21, 2009
New Videos of Functionality Releases
We have added a new section to our website, under Product Overview, that will feature short video demonstrations of new functionality releases. Check back monthly to see what updates have been added. Added this month: alerts, spellcheck, Google maps integration.

April 1, 2009
Atum Corporation Announces Strategic Restructuring
Atum Corporation today announced the completion of its corporate restructuring, which formally establishes Luxor Corporation as an independent subsidiary company, responsible for the development, sales and support of Luxor CRM.

March 12, 2009
First General Services Focuses on First Class Service with Luxor CRM
Luxor Corporation, a division of Atum Corporation, today announced that First General Services, one of the leading names in property restoration, has successfully deployed Luxor CRM version 2.0 to improve operations in their Toronto affiliate office.

2008 Announcements

May 28, 2008
New Release of Luxor CRM Set to Redefine Standards for Hosted CRM
Atum Corporation today announced that a new generation of Luxor CRM, its flagship customer relationship management (CRM) SaaS solution, will be generally available on July 1, 2008. The new release marks a significant upgrade to the previous version, maintaining the functionality and features familiar to Luxor CRM users, while enhancing the interface, fine tuning performance, and introducing new features sure to set standards for on-demand CRM solutions.

2007 Announcements

July 13, 2007
Luxor CRM Tailors Application to Small-Scale Recruitment Firms
Atum Corporation is happy to announce today that Poly Placements Inc., a Toronto-based recruitment solutions firm, will be working closely with Luxor CRM in an effort to strategically co-ordinate and manage their resources. This new client provides an exciting addition to the growth of Luxor CRM as a tool for small-to-medium-size businesses.

2006 Announcements

November 29, 2006
Atum Makes the Profit 100 List
Ranking in at 167th in the 18th annual PROFIT 100 ranking of Canada’s Fastest-Growing Companies, Atum maintains its place as a first-rate competitor through the continual innovation of highly successful CRM products, such as Luxor CRM.


November 2nd, 2006
New Home Reflects Exciting Growth for Atum
On April 1, 2006, Atum Corporation relocated to a more vibrant and accessible location within the city of Toronto. The centrality of this new locale has positioned Atum comfortably within the bustle of city life – a critical step for continued advancement. With its new office near Yonge Street and Sheppard Avenue, Atum is positioned in a hub of activity: employees and clients are within immediate access to TTC (Toronto Transit Commission) subways and buses, a broad range of trendy restaurants, shops, and many other commodities and attractions the city has to offer.


July 21, 2006
CRM Gives PSC the Big Picture
by Jeff Jedras, ComputerWorld Canada
PSC Industrial Services Inc. picks Toronto firm over Microsoft, Salesforce.com


April 26th, 2006:
Luxor CRM Helps PSC Industrial Services Transport Sales to a New Level
Atum Corporation and PSC Industrial Services Inc. today announced Atum’s Canadian-based hosted Customer Relationship Management (CRM) solution, Luxor CRM, is the CRM solution of choice for PSC’s business units in both the United States and Canada.

2005 Announcements

October 27th, 2005
Atum Welcomes Lukas Szczurowski as its Newest Director
Atum Corporation is pleased to welcome Lukas Szczurowski as its newest director of business and product development. Mr. Szczurowski brings a wealth of sales experience and new product development experience to this position. A thought leader in the Customer Relationship Management (CRM) field, Mr. Szczurowski has garnered acclaim both in the United States and in Canada for his astute understanding of CRM challenges and his ability to develop effective strategies to ensure CRM success in companies of all sizes.


June 24, 2005
Mortgage Services Firm Invests in Hosted CRM
By Ryan B. Patrick, ITWorld Canada
First National Financial Corp. has announced it has deployed a Web-based customer relationship management (CRM) application from Toronto-based Atum Corp. to streamline sales processes.


June 13th, 2005
Atum Founder Jason Williams Recognized as Leading Young Entrepreneur
Atum is pleased to announce that founder Jason Williams has been nominated for the prestigious Ernst & Young Entrepreneur Of The Year® Award, and has passed the first series of qualifications to be considered for the interview stage of the evaluation.


June 6th, 2005
First National Financial Corporation Commits to Exceptional Customer Service
with Luxor CRM
Atum Corporation is pleased to announce that First National Financial Corporation has chosen its highly acclaimed Luxor CRM web-based Customer Relationship Management solution to streamline their sales processes and provide more effective service to their mortgage broker network.


February 18, 2005
World Vision Canada Focuses on CRM
By Ryan B. Patrick, ComputerWorld Canada
A sudden influx of large donations poured in to World Vision Canada after the recent Southeast Asia tsunami disaster. This occurred just as the Mississauga, Ont.-based humanitarian aid and relief organization was in the process of deploying a new customer relationship management (CRM) solution from Toronto-based Atum Corp.


February 3rd, 2005
Luxor CRM selected by World Vision to Improve Efficiency
Luxor CRM, a division of Atum Corporation, today announced that World Vision, an international Christian humanitarian relief and development organization, has successfully deployed Luxor CRM. Luxor CRM will be utilized to help manage World Vision’s 30 Hour Famine Program.

2004 Announcements

August 30, 2004
Air Canada Opts for a Rapidly Deployed Hosted App
By Ryan B. Patrick, ITWorld Canada
Air Canada Technical Services (ACTS) will be using technology from Toronto-based Atum Corp., it said. Specifically, ACTS will use Atum’s hosted Luxor CRM software for its marketing and sales department.


June 23rd, 2004
Luxor CRM Provides Air Canada Technical Services with the Power and Flexibility for its MRO Sales to Take Flight
Atum Corporation announced today that it has been selected by Air Canada Technical Services (ACTS) to provide Atum’s Canadian-based hosted Customer Relationship Management (CRM) solution, Luxor CRM, as the solution of choice for Air Canada’s Technical Services Marketing and Sales Department


March 31, 2004
Atum Corporation Reports Record Year End and 4th Quarter Results
Atum Corporation, a leading Canadian provider of ebusiness and online CRM solutions, reported record-breaking results for the fiscal year and the fourth quarter ended March 31, 2004. Revenues for the Company as a whole experienced double-digit growth over the previous year, while revenues for the LuxorCRM product experienced even higher growth rates as LuxorCRM continued to set new records in user growth and client acquisition rates. The year marked numerous new changes at Atum Corporation, including many new key client wins and the formation of significant new partner and reseller agreements