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In the News

A rising star in the highly competitive on-demand CRM market, Luxor CRM has been reviewed and/or mentioned in the following publication (free registration may be required to read some articles):

September 1, 2009
Luxor contributes to Aberdeen Group's Report on Sales Force Automation
by Peter Ostrow, Aberdeen Group
Luxor was recently interviewed by researchers at the Aberdeen Group for their latest study, "The 2009 Sales Force Automation Report: Best-in-Class Strategies for Increasing Returns on SFA Investments". Released August 31, 2009, the report examines best practices for sales success through identifying strategies that "best-in-class" companies employ to gain higher return on investments (ROI) on their CRM and SFA expenditures. One of Luxor's clients, identified as best-in-class, is featured as a case study in the report. To read the case study and the findings of the study, access the full document here. The report can be viewed for free with registration until October 30, 2009.

July 21, 2006
CRM Gives PSC the Big Picture
by Jeff Jedras, ComputerWorld Canada
PSC Industrial Services Inc. picks Toronto firm over Microsoft, Salesforce.com


June 24, 2005
Mortgage Services Firm Invests in Hosted CRM
By Ryan B. Patrick, ITWorld Canada
First National Financial Corp. has announced it has deployed a Web-based customer relationship management (CRM) application from Toronto-based Atum Corp. to streamline sales processes.


February 18, 2005
World Vision Canada Focuses on CRM
By Ryan B. Patrick, ComputerWorld Canada
A sudden influx of large donations poured in to World Vision Canada after the recent Southeast Asia tsunami disaster. This occurred just as the Mississauga, Ont.-based humanitarian aid and relief organization was in the process of deploying a new customer relationship management (CRM) solution from Toronto-based Atum Corp.


August 30, 2004
Air Canada Opts for a Rapidly Deployed Hosted App
By Ryan B. Patrick, ITWorld Canada
Air Canada Technical Services (ACTS) will be using technology from Toronto-based Atum Corp., it said. Specifically, ACTS will use Atum's hosted Luxor CRM software for its marketing and sales department.